Britain has recently seen a shift towards a more inclusive understanding of national identity, where civic belonging is increasingly valued over ethnic roots. This broadening of what it means to be British is a positive step towards a more inclusive society. Yet, it coincides with a marked decline in national pride, particularly concerning our shared history.
The latest British Social Attitudes survey reveals that fewer people now believe that ancestry or birthplace defines Britishness. Instead, there’s a growing emphasis on shared values and respect for institutions, reflecting a more inclusive national identity. However, this trend also highlights a decline in pride in Britain's achievements, especially those of the past.
As advocates for diversity and inclusion, we must consider how this shift intersects with our work. Just as Britishness is being redefined to be more inclusive of ethnic diversity, so must we continue to evolve gender inclusivity across all spaces. The broadening of national identity could serve as a model for other forms of inclusion, ensuring that everyone—regardless of gender, ethnicity, or background—feels they truly belong.
This evolving sense of identity offers an opportunity. Engaging with these changes can help shape a future where inclusivity is the norm, not the exception. It’s a future where national pride isn’t just about the past, but about who we are today and who we strive to become as a society.